INTEGRATED MARKETING COMMUNICATION : PENTACOM (Record no. 86673)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536845 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALAVAL, PHILIPPE |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | ABBO, MARIE-HELENE |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION : PENTACOM |
| 250 ## - EDITION STATEMENT | |
| Edition statement | IV |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | U.P. |
| Name of publisher, distributor, etc | PEARSON INDIA EDUCATION SERVICES PVT. LTD |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 480 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, MUNEESH |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DECAUDIN, JEAN-MARC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 11/02/2020 | RAJKIRAN BOOK AGENCY | RS | 599.00 | RKBA\09-10\5996 | 658.802 MAL | 152199 | 11/02/2020 | 07/02/2020 | Books | |||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 11/02/2020 | RAJKIRAN BOOK AGENCY | RS | 599.00 | RKBA\09-10\5996 | 658.802 MAL | 152200 | 11/02/2020 | 07/02/2020 | Books |