ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS (Record no. 86605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528242 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHIMP, TERENCE A |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | ANDREWS, J. CRAIG |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | IX |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | DELHI |
| Name of publisher, distributor, etc | CENGAGE LEARNING INDIA PRIVATE LIMITED |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 729 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 05/02/2020 | RAJKIRAN BOOK AGENCY | RS | 725.00 | RKBA\09-10\5983 | 658.82 SHI | 151945 | 05/02/2020 | 01/02/2020 | Books | |||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 05/02/2020 | RAJKIRAN BOOK AGENCY | RS | 725.00 | RKBA\09-10\5983 | 658.82 SHI | 151946 | 05/02/2020 | 01/02/2020 | Books |