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ADVERTISING AND PROMOTIONS (Record no. 83324)

MARC details
000 -LEADER
fixed length control field	00366nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131517381
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	SEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	SEMENIK,RICHARD J
245 ## - TITLE STATEMENT
Title	ADVERTISING AND PROMOTIONS
Remainder of title	AN INTEGRATED BRAND APPROACH
250 ## - EDITION STATEMENT
Edition statement	6TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	CENGAGE
Date of publication, distribution, etc	2014
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	710
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	ALLEN,CHRIS T
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Bill Number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Date last borrowed
Dewey Decimal Classification	Delhi Technological University, East Campus	Delhi Technological University, East Campus	10/08/2018	INTERCONTINENTAL BOOK AGENCY	RS	699.00	IN13938		659.1 SEM	EC2960	10/08/2018	30/06/2018	Books
Dewey Decimal Classification	Delhi Technological University, East Campus	Delhi Technological University, East Campus	10/08/2018	INTERCONTINENTAL BOOK AGENCY	RS	699.00	IN13938		659.1 SEM	EC2961	16/08/2018	30/06/2018	Books
Dewey Decimal Classification	Delhi Technological University, East Campus	Delhi Technological University, East Campus	10/08/2018	INTERCONTINENTAL BOOK AGENCY	RS	699.00	IN13938	3	659.1 SEM	EC2962	20/09/2018	30/06/2018	Books	20/09/2018
Dewey Decimal Classification	Delhi Technological University, East Campus	Delhi Technological University, East Campus	10/08/2018	INTERCONTINENTAL BOOK AGENCY	RS	699.00	IN13938		659.1 SEM	EC2963	10/08/2018	30/06/2018	Books
Dewey Decimal Classification	Delhi Technological University, East Campus	Delhi Technological University, East Campus	10/08/2018	INTERCONTINENTAL BOOK AGENCY	RS	699.00	IN13938	3	659.1 SEM	EC2964	01/11/2018	30/06/2018	Books	06/09/2018