ADVERTISING AND IMC (Record no. 83129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MORIARTY, SANDRA |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | MITCHELL, NANCY D. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND IMC |
| Remainder of title | PRINCIPLES AND PRACTICE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | X |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW ELHI |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 669 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WELLS, WILLIAM D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 06/08/2018 | INTERNATIONAL | RS | 809.00 | IN909 | 659.1 MOR | 149979 | 06/08/2018 | 28/07/2018 | Books | |||||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 06/08/2018 | INTERNATIONAL | RS | 809.00 | IN909 | 2 | 659.1 MOR | 149980 | 04/12/2019 | 28/07/2018 | Books | 2 | 22/11/2019 |