ADVERTISING PROMOTION (Record no. 82926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, GEORGE E. |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | BELCH, MICHAEL A. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING PROMOTION |
| Remainder of title | AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | IX |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | MCGRAW-HILL EDUCATION |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 1016 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PURANI, KEYOOR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 01/08/2018 | JBC | RS | 725.00 | IN122 | 3 | 2 | 659.1 BEL | 149779 | 06/12/2019 | 24/10/2019 | 30/07/2018 | Books | ||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 01/08/2018 | JBC | RS | 725.00 | IN122 | 1 | 2 | 659.1 BEL | 149780 | 24/10/2019 | 18/09/2019 | 30/07/2018 | Books | |||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 01/08/2018 | JBC | RS | 725.00 | IN122 | 1 | 2 | 659.1 BEL | 149781 | 12/12/2019 | 18/09/2019 | 30/07/2018 | Books |