INTEGRATED MARKETING COMMUNICATIONS (Record no. 82661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00338nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199464852 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DUTTA, KIRTI |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 489 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 18/07/2018 | RAJKIRAN BOOK AGENCY | RS | 595.00 | RKBA\09-10\5869 | 658.802 DUT | 148953 | 18/07/2018 | 16/07/2018 | Books | |||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 18/07/2018 | RAJKIRAN BOOK AGENCY | RS | 595.00 | RKBA\09-10\5869 | 658.802 DUT | 148954 | 18/07/2018 | 16/07/2018 | Books | ||||||
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 18/07/2018 | RAJKIRAN BOOK AGENCY | RS | 595.00 | RKBA\09-10\5869 | 658.802 DUT | 148955 | 18/07/2018 | 16/07/2018 | Books |