BRAND PSYCHOLOGY (Record no. 81491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749471736 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827019 |
| Item number | GAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GABAY, JONATHAN |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND PSYCHOLOGY |
| Remainder of title | CONSUMER PERCEPTIONS , CORPORATE REPUTATIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | KOGAN PAGE |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 430 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 22/02/2018 | SEGMENT | RS | 2242.00 | 54269 | 4 | 6 | 658.827019 GAB | 142445 | 01/02/2021 | 04/01/2020 | 16/02/2018 | Books |