MARKETING MANAGEMENT (Record no. 80732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070603950 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAL, RAJIV |
| 110 ## - CORPORATE AUTHOR | |
| Corporate name or jurisdiction name as entry element | QUELCH, JOHN A. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| Remainder of title | TEXT AND CASES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | TATA MCGRAW HILL |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 812 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RANGAN, V. KASTURI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Donation Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Delhi Technological University | Delhi Technological University | Delhi School of Management | 09/06/2017 | 1 | 658.8 LAL | D5076 | 29/05/2018 | 19/09/2017 | 09/06/2017 | Donation Books |