STRATEGIC BRAND MANAGEMENT
KELLER, KEVIN LANE
STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY - NEW DELHI PEARSON 2018 - 586
9789332542204
MANAGEMENT
658.827 / KEL
STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY - NEW DELHI PEARSON 2018 - 586
9789332542204
MANAGEMENT
658.827 / KEL